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Cross Bulk Mailer 5.1 (Newsletter and e-mail marketing)      New version available           Print      Add Favorite

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Last modified date: 7/5/2013
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1.  Background
     Email Marketing is very popular and important today. It can helps you improve both relationship building and communication for your business to prosper. As we know, DNN provides a simple newsletter module to let site administrator send bulk mails (by click DNN built-in menu “Admin – Newsletters”).  This module works when you have small recipients (e.g.100-200 email addresses). However, when you try sending over 500 emails use this module, it doesn’t work well as expected due to the following reasons:
    1.This module will try sending bulk emails together by using host defined SMTP server. However, nearly 100% email server have quota limitation. For example, Google GMail account allows you send up to 500 mails per day, 100 mails per hour; Yahoo mail allows up to 200 mails per day and100 mails per hour; MS hotmail allows 100 per day and 50 per hour; Our mail server provider ( allows us sending 500 mails per day and 60 mails per hour.

     This means most of your emails are abandoned by mail server. For example, when we click “Admin – Newsletters” module to send mails to over 8000 registered users of for the first time,  nearly 99% mails are abandoned by our mail server. And our hosting vendor warned us not do that action again, otherwise our mail accounts will be closed.

      Please note, the abandon is controlled by mail server, DNN is not aware of that. And DNN just think mail was sent success.

     2.  Email sending is a resource consumes action. It will consume much cpu and memory resources while sending bulk emails together. Because most websites are hosting on 3rd hosting vendors and don’t have too much cpu and memory quota, your site may be recycled or even shutdown while sending emails.

     3. As mentioned above, “Admin – Newsletters” module using host defined SMTP server to sending mails. This is a big problem if you have multiple portals which belong to different companies on same DNN instance. Even these portals have their own mail server, they still rely on same SMTP server to send mails. This will make host defined SMTP server overload quickly. We strongly recommend super user remove “Admin -Newsletters” page/module for all portals in this instance.

      In one word, DNN built-in “Admin - Newsletter” is not an ideal module to processing email. If you need a more powerful module to handle your email marketing, Cross Bulk Mailer is one of the best choices for you.:

2.  Introduction
     Cross Bulk Mailer is a very powerful email processing module for DotNetNuke. By fully utilizing DNN schedule job features, it can help you send over 1,000,000 emails easily than ever. It has many cool features which haven’t seen in other competitors, as followings:

    1.Multiple portals support, super use can enable/disable email sending for each portal, and control other options like maximum mails per day/ sending interval / mails per time and whether they can use host defined SMTP server.

    2.  Multiple SMTP servers support, site administrator can create their own SMTP servers, and specify properties like server priority / maximum mails per day,per hour, etc.

    3. Group newsletters with categories. Each category has its own recipients and excluded addresses. It can be bind to certain user roles and automatic retrieve recipients from them. The recipients can also be imported from MS Excel documents and csv files (or exports as Excel file to download). And it doesn’t require you install MS Excel on web server.

    4. A newsletter can have multiple attachments. The newsletter content can be generated from external url/site page/site module. It also supports token replacement to personalize email content.

   5. Automatic send birthday greeting emails to related recipients.

   6. Common features like Opt-In/Opt-Out, subscribe/unsubscribe and view mail online are also available.

    7. Bounce mail address (invalid mail addresses) automatic detection.

    8. Template based for CrossAdmin_Opt-In sub module, you can create your own mail Opt-In/Opt-Out display interface.

    9. Uses DNN schedule jobs to perform background actions (send bulk mails/synchronize recipients from roles/check bounce mail addresses, etc). All you need to do is provide valid SMTP server, create newsletters which need to send, and then let Cross Bulk Mailer handle other jobs for you.
   Visit to download 30 days trial edition and test on your site. The trial edition has all features like official version and can be installed on official domain names.

3.  Module Highlights
      3.1  Multiple portals based, maximum mails per day (per time), send interval,using host SMTP server

                                                    P1  - Portal Rules
     If you create multiple portals based 1 dnn instance, this feature is vital to you. Super user (host account) can specify below options for each portal.

     :Send bulk mails/Send birthday greeting mails. If disabled, this site can't using Cross Bulk Mailer module to send emails (birthday greeting mails).

     :Maximum mails per day (per time). How many mails this portal can send per day/per time.

     :Send Interval. Email send interval for this site. To ensure not to beyond email server limitation,we don't allow send interval lower than 60 minutes.
      :Whether this portal can use host defined SMTP server.

     For example, if you have 3 portals on same dnn instance. You can allow "portal a" send 500 mails per day, "portal b" send 300 mails per day, and disable mail send function for "portal c".
      Note,portal administrator can lower "Maximum mails per day" and "Mails each time",or increase "Send Interval" if necessary.For example, super user allows this portal send 300 mails per day, but portal administrators can lower to 200 mails according to their SMTP server's capacity.

                                                              P2 -  Portal rule detail

    3.2  Multiple SMTP servers, maximum mails per day (per hour), priority

                                                    P3  - SMTP servers
     SMTP (Simple Message Transfer Protocol) servers are used to send emails.Site administrator can create multiple SMTP server to send their mails,and specify maximum mails per day (per hour),priority for each server. 

     Normally hosting vendor will offers a SMTP server to your site. Besides that,there are many free email provides on Internet. For example, you can register a Google GMail account to get a SMTP server which can send 500 mails per day (100 mails per hour), register a Yahoo account to get 200 mails per day (100 mails per hour)..etc. So as you can see, you can send over 50,000 bulk mails per month easily with these free SMTP servers.

      Note,you are limited by both super user and SMTP servers capacity. For example, you can create 10 SMTP servers which can send 3000 mails per day totally, but if super user only allows your site send 300 mails per day,then Cross Bulk Mailer module will only send 300 mails for your site per day. However, if super user allows 800 mails for your site, but your SMTP servers can only handle 400 mails, then Cross Bulk Mailer module will take 400 mails per day.

                                                              P4 -  SMTP server detail

        3.3  Categories, import recipients from user roles/Excel file/Input, Export, Excluded addresses.

                                                    P5  - Category Detail
     Categories allow you to group the newsletters easily. Each category has its own recipients and excluded addresses. It can be bind to certain user roles and automatic retrieve recipients from them.

    For example,if you check on "Registered Users" role for a category,then Cross Bulk Mailer module will check new registered users every day,add them into "Recipients" of current category.

     The recipients can also be imported from MS Excel documents (or export as Excel file ). Please note,it doesn't require MS Excel application installed on web server.

                                     P6 - Import email address from MS Excel document.

    Use CrossMail_Opt-In sub module to let visitors subscribe (or unsubscribe) these categories is another way to collect recipients.
     Excluded addresses are emails which will be ignored while sending. You can manually add exclude address to a category. When user click "unsubscribe" link in mail body (or unsubscribe via CrossMail_Opt-In sub module),module will add related mail into exclude addresses.

      3.4  Newsletters, attachments,token replacement,generate content from url/site page/site module

                                                    P7  - Newsletter Detail

     A category can contain multiple newsletters which will be sent. You can add multiple files as newsletter attachments,but need take care of their size. You can enter newsletter content using DNN html editor, or generate content from external url /site page/site module first, then modify it.

    You can also specify newsletter start date and expire date. Module will send newsletter between these days.

     Newsletter subject and content can contain tokens. A token is a set of formatted text that will be replaced in the email messages.For example,you can add "unsubscribe" token in mail to let user unsubscribe, add "viewonline" token to let user view mail online, add "Recipient:UserName" token in mail to let module replace it as recipient user name.

                                     P8 - Generate content from site module

      3.5  Bounce (invalid) addresses detection

                                                    P9  - Bounce mail addresses

     When send mail to address which is invalid or can't be reached (e.g,, your SMTP server will generate a "Bounce Reply" message to your "send from" address during each attempt.Note,the number of attempts and the format of the bounce reply is controlled by your SMTP server, not Cross Bulk Mailer module.

    It is important to find out these invalid addresses because you don't want to keep sending mails to them.To do this, Cross Bulk Mailer module will try monitor your "send from" email account,abstract these invalid addresses,and ignore them next time.

    This is a vital feature for a email processing module. Nearly all SMTP server hate bounce emails because they consume too much resources, so it is better to detect and bypass them as soon as possible.

     3.6  Birthday greeting emails

                                                    P10  - Birthday greeting mails

     Module can automatic send birthday greeting emails to related recipients if you provide their birthday.This is a useful way to improve relationship building. Of course, the token replacement also available in birthday greeting subject and content.

     3.7  Subscribe,unsubscribe,view mail online,Opt-in,Opt-out,email confirm

                                      P11  - CorssMail_Opt-In sub module

     As we mentioned above,you can add add "viewonline" token in newsletter body to let user view mail online, add "unsubscribe" token  to let user unsubscribe. Besides that, Cross Bulk Mailer also contains a sub module - CrossMail_Opt-In to let user subscribe/unsubscribe on your site. It also support email confirm for subscribe/unsubscribe actions.

        3.8 Template based for CrossMail_Opt-in sub module
        CorssMail_Opt-In sub module is template based,you can create your own subscribe/unsubscribe interface.

                CrossMail_Opt-In demo

        3.9 Fully utilizing DNN schedule jobs, reliable
        Cross Bulk Mailer uses DNN schedule jobs to perform all background actions (send bulk mails/synchronize recipients from roles/check bounce mail addresses/cleanup mail sent history, etc). All you need to do is provide valid SMTP server, create newsletters which need to send, and then let Cross Bulk Mailer handle other jobs for you.

        Email marketing is a serious business. Cross Bulk Mailer try to take care of everything (portal rules/SMTP server capacity/send interval,etc) and calculate exactly, to make sure your bulk mails are sent reliable and safely. 

       3.10  Self explanatory, help is everywhere, powerful yet easy to use
     Cross Bulk Mailer offers more interesting features than we can mentioned here. Instead of write a long and complicated help document to explain every detail of them, we choose to integrate these information directly into module interface. And try our best to make every feature self explanatory.

      For long help information, we use DNN expandable section (or a separate tab page) to hosting them. For example:

                                            P12 - Expandable help section

                                            P13 - Separate tab help page

     For short yet important help information, we use DNN standard help style to display on edit interface. For example:

                                            P14 - Display help information on edit interface.

     And we provide detail information for every field using DNN help label. Whenever you feel confused, just click the help icon of that label, you will see similar information like below:

                                        P15 - DNN help label.


4.  Sub modules
There are  2 sub-modules in Cross Bulk Mailer package:      

                                      P16 - Sub modules
        1. CrossMail_Admin
        Provides all manage functions of  Cross Bulk Mailer, you only need 1 instance per portal.

                              P17 - CrossMail_Admin sub module

       2.CrossMail_Opt-In sub module
      Let visitors subscribe/unsubscribe from your site, you can put multiple instances on a site.

        P18 - CrossMail_Opt-In sub module

  5.    Try before you buy

        We strongly recommend you try this module before you buy. You can
download 30 days trial version and user guide document at Note,please read “Cross Bulk Mailer 5.0 user guide.pdf” before test it.

6. Compatibility
   Dnn version: dnn 6.x/7.x
   Database: Ms sql server 2005/2008/2010 ,Ms  sql server express 2005/2008/2010 framework: .net 3.5+

 7. 100% free upgrade for all time
      All modules from are customer-driven, we have received many suggestions from our customers since the first release, this module can't be making out without customers help .
      As a return to their help,we offer 100% upgrade discount for all time. This means you can get new version at any time when it comes.

8. Help and support
     Read the user guide.doc in the package to see how to use this module
     Click the online help link  in dnn label to learn its meaning
     Visit our support forum  for more specific problem solution.
     Mail us at if you need more directly assistance(or if you have any improvement suggestion)

9. Version Difference

Standard  Enterprise Enterprise + Source
Private Assembly Yes  Yes Yes
Module Source No  No Yes
Dnn  SIte 1 site, unlimited sub portals    Unlimited sites Unlimited sites

Spotlight Reviews

4.84615384615385 4.95 (16 product reviews)
David P says... 5 5.0
I am now using Version 7.3 and it just keeps improving by adding new featujres. Special requests are handled quickly and they always perform as... Show More
Posted 1/15/2012
Todd E says... 5 5.0
This module is wonderful. Great support and exceptionally helpful. I tried the others and they were too difficult. Very nice module!!!!
Posted 1/13/2012
Christian V says... 5 5.0
Xiao give me a very very good support and his module works beatifull!!
Posted 12/28/2011
David P says... 5 5.0
If you are looking for an easy to set-up and manage Store Front or as In my case a Classifieds site, then this is the Module you are looking far. I... Show More
Posted 12/3/2010
marcello c says... 4 4.0
Very good, I use the first version, it adapts to many situations, now I'm trying the new version and the early results than my expectations, I hope that in the next version adds the ability to import. Compliments Show Less
Posted 2/23/2011
Admin A says... 5 5.0
Very intuitive and simple to configure and use. I like the way you can sell downloadable goods with Classified Pro. I had a few problems but I got... Show More
Posted 12/2/2010
Admin A says... 5 5.0
Great product great service. See my detailed review for Classified Pro 6.3.
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Ayda B says... 5 5.0
Amazing Support. Xiao installed this on our server and helped configure it so we can make our presentation on time. Support is awesome and I look... Show More
Posted 5/12/2010
wang p says... 5 5.0
The modules is useful to me~
Posted 3/24/2010
Rob S says... 4 4.0
*update* was able to get a working install and everything is working fine now.
Posted 2/7/2008
walter i says... 5 5.0
This is an amazing product with a lot of features that normally find in large organizations. I recommend this product to anyone that wants to quickly... Show More
Posted 5/10/2012
Christian V says... 5 5.0
This module and support are perfect!
Posted 5/11/2012
Christian V says... 5 5.0
This module and support are perfect!
Posted 5/11/2012

      All modules from are customer-driven, we have received many suggestions from our customers since the first release, this module can't be making out without customers help .

      As a return to their help,we offer 100% upgrade discount for all time. This means you can get new version at any time when it comes.

Version Difference

 Edition Standard
Enterprise Enterprise+Source
Private Assembly Yes Yes Yes
Module Source(C#) No No Yes
Dnn production installation
1 dnn instance with unlimited sub portals Unlimited dnn instance
Unlimited dnn instance

   You can get help via followings:

    1. We provide detail information for every field via dnn standard help system. Click the help button of field to see it .Like below:

  2.Read user guide.doc to view module installation guide or faqs.

  3.Login to , click "My Products",then find your ordered item, click "Help Ticket" next to it to submit help ticket.

  4. Visit our support forum to get more informations.

  5. Mail us at for more direct and fast help.


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